Alcon is the global leader in eye care, dedicated to helping people see brilliantly. In 2003, Alcon launched Systane® eye drops for the treatment of dry eyes. Systane® lubricant eye drops have been clinically proven to reduce the symptoms of dry eye, providing immediate, long-lasting protection and comfort. The Systane brand is the best-selling dry eye franchise in artificial tear solutions and is the #1 doctor-recommended brand. Together with Proper, Systane® wants to make their battle with dry eyes known by making engaging and informative content in effective social media ad campaigns.